Enamel is the strongest substance in the human body and protects the softer inner structure of the tooth which includes the nerves.
However, acids from your diet may result in mineral loss which can soften enamel and leave it at risk of physical wear. This process is known as enamel erosion – and once enamel is worn away it cannot be replaced.
In addition, acids from plaque bacteria due to sugar intake (sugar acids) can lead to enamel damage through cavities.
Pronamel Active Enamel Shield toothpaste Advanced enamel protection technology*
New Pronamel Active Enamel Shield helps defend against cavities and erosion by promoting remineralisation of acid-weakened enamel.
No.1 dentist recommended brand for enamel erosion
*Dentist Survey, UK, 2024. For verification: mystory.gb@haleon.com
Trade marks are owned by or licensed to the Haleon group of companies.
PM-GB-PRO-24-00116
Actively strengthen and shield your enamel
*vs Pronamel Daily Protection
†from dietary acids vs your mouth’s natural defences
††with a healthy diet. Brush twice daily to keep up protection
‡with twice daily brushing
